Why Brits Say “Sorry” When You Bump Into Them

It’s true.

Brits say “sorry” more than anyone else. About eight times a day, on average.

If you’re someone who says “sorry” all the time (even when it’s not your fault), you’re not alone.

Apologising can be kind.
It shows empathy and responsibility.

But over-apologising?
That’s a different story.

• It can make you seem unsure of yourself.
• It can make others think you did something wrong — even when you didn’t.
• And over time, it chips away at your confidence.

So here’s one small shift I often share with clients (and that I need to remember!):

Swap “sorry” for thanks when possible.

Instead of: Sorry I’m late”
Try: “Thank you for waiting.”

Instead of: “Sorry for talking so much”
Try: “Thank you for listening.”

Instead of: “I’m sorry I can’t come”
Try: “Thank you for thinking of me. Maybe next time.”

Apologies are powerful, when they’re needed.
But when they’re not, they can hold you back.

Want to sound more confident in English?
Start by noticing your “sorry” habits and try something new.

👉 When was the last time you said “sorry” when you didn’t need to?