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The Profound Power of Names in Business

The Profound Power of Names in Business

The Profound Power of Names in Business

Have you ever noticed how hearing your name can make a strong connection?

In the busy world of business, we might not realise how important it is to use someone’s name.

But not paying attention to this small thing can be a mistake.

We shouldn’t underestimate how powerful it can be!

Imagine getting an email from a colleague that starts with “Dear Maria.”

It’s as if they’re saying, “This conversation is just for us.” That’s a bridge of trust.

Or in a presentation, when the speaker says your name. It’s a sign that they’re talking directly to you, not just a face in the crowd.

So, whether it’s an email, a meeting, or a simple conversation, remember that using names in business is more than a formality.

It’s a way to show respect, build rapport and leave a lasting impact.

Words To Avoid

Words To Avoid

Words To Avoid

I’ve often emphasised the importance of making your message clear and understandable. Especially in today’s world where we are bombarded with information.

The UK government’s official website, gov.uk, has a style guide that recommends avoiding certain words.

Let’s have a look at their list:

  • agenda (unless it’s for a meeting), use ‘plan’ instead
  • advance, use ‘improve’ or something more specific
  • collaborate, use ‘work with’
  • combat (unless military), use ‘solve’, ‘fix’ or something more specific
  • commit/pledge, use ‘plan to x’, or ‘we’re going to x’ where ‘x’ is a specific verb
  • counter, use ‘prevent’ or try to rephrase a solution to a problem
  • deliver, use ‘make’, ‘create’, ‘provide’ or a more specific term (pizzas, post and services are delivered – not abstract concepts like improvements)
  • deploy (unless it’s military or software), use ‘use’ or if putting something somewhere use ‘build’, ‘create’ or ‘put into place’
  • dialogue, use ‘spoke to’ or ‘discussion’
  • disincentivise, use ‘discourage’ or ‘deter’
  • empower, use ‘allow’ or ‘give permission’
  • facilitate, say something specific about how you’re helping – for example, use ‘run’ if talking about a workshop
  • focus, use ‘work on’ or ‘concentrate on’
  • foster (unless it’s children), use ‘encourage’ or ‘help’
  • impact (unless talking about a collision), use ‘have an effect on’ or ‘influence’
  • incentivise, use ‘encourage’ or ‘motivate’
  • initiate, use ‘start’ or ‘begin’
  • key (unless it unlocks something), usually not needed but can use ‘important’ or ‘significant’
  • land (unless you’re talking about aircraft), depending on context, use ‘get’ or ‘achieve’
  • leverage (unless in the financial sense), use ‘influence’ or ‘use’
  • liaise, use ‘work with’ or ‘work alongside’
  • overarching, usually superfluous but can use ‘encompassing’
  • progress, use ‘work on’ or ‘develop’ or ‘make progress’
  • promote (unless talking about an ad campaign or career advancement), use ‘recommend’ or ‘support’
  • robust (unless talking about a sturdy object), depending on context, use ‘well thought out’ or ‘comprehensive’
  • slim down (unless talking about one’s waistline), use ‘make smaller’ or ‘reduce the size’
  • streamline, use ‘simplify’ or ‘remove unnecessary administration’
  • strengthening (unless it’s strengthening bridges or other structures), depending on context, use ‘increasing funding’ or ‘concentrating on’ or ‘adding more staff’
  • tackle (unless talking about fishing tackle or a physical tackle, like in rugby), use ‘stop’, ‘solve’ or ‘deal with’
  • transform, describe what you’re doing to change the thing
  • utilise, use ‘use’

Words can make your message clear and understandable.

Choose them wisely.

Mistakes in English

Mistakes in English

Mistakes in English

Making mistakes when speaking English is like taking detours on a road trip. They might lead you down unexpected paths, but each one offers a chance to learn and discover new aspects of the language journey.
Christine
Making mistakes in language can help you learn and improve.
So don’t be afraid to make them, and don’t let them discourage you.
Embrace the process of learning—and know that mistakes are a natural part of it.
Looking Forward to Some Grammar?

Looking Forward to Some Grammar?

Looking Forward to Some Grammar?

I often hear people say, “I look forward to meet you” when they ought to say, “I look forward to meeting you” if they want to be grammatically correct.

Imagine you get an email saying, “Can’t wait for our chat next week! I look forward to meet you.

Now, it’s super clear they’re excited, but the grammar’s gone a bit haywire.

It’s like wearing mismatched socks to a fancy dinner. It’s not a big deal! It just stands out. smile

Swap that “meet” with “meeting” and voilà!:

Can’t wait for our chat next week! I look forward to meeting you.

Or even: “Can’t wait for our chat next week! I’m looking forward to meeting you.“*

* In practice, both phrases are widely used and the difference is subtle. The choice between them often comes down to personal preference and the tone you want to convey in your message.

And here a quick reminder: