The Profound Power of Names in Business

Have you ever noticed how hearing your name can make a strong connection?

In the busy world of business, we might not realise how important it is to use someone’s name.

But not paying attention to this small thing can be a mistake.

We shouldn’t underestimate how powerful it can be!

Imagine getting an email from a colleague that starts with “Dear Maria.”

It’s as if they’re saying, “This conversation is just for us.” That’s a bridge of trust.

Or in a presentation, when the speaker says your name. It’s a sign that they’re talking directly to you, not just a face in the crowd.

So, whether it’s an email, a meeting, or a simple conversation, remember that using names in business is more than a formality.

It’s a way to show respect, build rapport and leave a lasting impact.


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Foto Christine Sparks

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