What Is Marketing?

I love this definition of marketing from Derek Sivers:

“Don’t confuse the word “marketing” with advertising, announcing, spamming, or giving away branded crap.

Really, “marketing” just means being considerate.

Marketing means making it easy for people to notice you, relate to you, remember you, and tell their friends about you.

Marketing means listening for what people need, and creating something surprisingly tailored for them.

Marketing means getting to know people, making a deeper connection, and keeping in touch.”

Something to ponder on!