Buzzwords and jargon

Baby crying

A buzzword is a word or a phrase that normally sounds important and that people use to impress others. Jargon is the specialised language used by people in the same work or profession. They can drive you mad!

Don’t try and impress your readers with these words. Communicate clearly. Use words you know your reader will understand.

Instead of …                              write …
collaborate                                  work with
cutting edge                                leading or progressive
empower                                     allow or let
state-of-the-art                            latest
streamline                                   simplify

Want to read more? Forbes has collected 45 words and expressions you should avoid.

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Written by Christine Burgmer

17. June 2014