A buzzword is a word or a phrase that normally sounds important and that people use to impress others. Jargon is the specialised language used by people in the same work or profession. They can drive you mad!
Don’t try and impress your readers with these words. Communicate clearly. Use words you know your reader will understand.
Instead of … write …
collaborate work with
cutting edge leading or progressive
empower allow or let
state-of-the-art latest
streamline simplify
Want to read more? Forbes has collected 45 words and expressions you should avoid.
