Our most valuable asset

You often hear that customers are a company’s most valuable asset. So are you doing something special for your customers? And do you find companies doing something special for you as a customer?

Take a look at some of the ideas a General Manager got while working with Mark Sanborn, a well-known speaker from the States. I like them.

Yes, customers do like being pampered. I very much enjoy seeing a beautiful bunch of flowers on a receptionist’s desk or having a vegetarian dish created especially for me if there’s nothing suitable on the menu. The owner of my local grocery store is very willing to order something for me if she doesn’t have it on her shelves.

What I don’t like? Someone phoning me and asking me why I haven’t been in their shop for several years!


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Written by Christine Burgmer

10. February 2016