Your email endings
You’ve written the email.
Now comes the strange part. You’re suddenly questioning your entire personality because of the sign-off.
“Best” works.
“Kind regards” works.
“Thanks” works.
It’s reassuring, but also frustrating. You’ve just spent three minutes looking for a perfect ending, only to discover there usually isn’t one.
For most business emails, the best closing is simple. Something that sounds like you and doesn’t try too hard.
Pick a normal sign-off, send the email and move on.
You don’t need:
- a masterpiece,
- a dramatic farewell or
- a closing line that sounds like you’re giving a campaign speech.
A clear message, a sensible ending and the ability to stop editing are enough.


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