Business Is Creative

Derek Siver’s Pricing Philosophy emphasises the importance of understanding the value we provide as business owners.

It’s not just about the product or service we offer, but also about the time, effort and expertise required to deliver that value to our customers.

There’s room for creativity and individuality in how we run our businesses.

Derek’s recommendation:

Pour your personality and philosophy into the way you do business. People actually appreciate it when you do things in a surprising way. It shows you care more than most — that you’re putting your self into this — that you’re not just in it for the money.

Great advice, don’t you think?

PS Derek Sivers has been “a musician, producer, circus performer, entrepreneur, TED speaker and book publisher”.