How to Cause Long-Term Change

It’s fairly easy to change our behaviours for a short period of time. But how can we make permanent changes?

Keynote speaker and best-selling author Andy Bounds has a wonderful technique of asking the same question again and again.

Andy recommends that we find something we want to improve at. We then ask someone we respect to relentlessly (unerbittlich) ask us whether we’ve improved at it, and to keep doing this until our new habit has become permanent.

Of course, we can do the same with our customers. And that’s exactly what Andy does.

Perhaps you have a habit you would like to change? Or can you see yourself using this strategy with your own customers? If so, I’d love to hear from you.


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