Is It Cake or Not Cake?

Advertising agency Wieden+Kennedy has created a series of short video clips called Cake or Not Cake? that ask British viewers to guess whether the product shown is an illusion cake made by ‘The Bake King’ Ben Cullen or one of Sainsbury’s Taste the Difference products.

Follow the link and scroll down the page to watch the short video clips.

What do you think? Is it cake or is it not cake?


  1. Wonderful. I was oftener wrong. Great real looking baked goods.

    • It’s crazy, isn’t it, Ruth? Those baked goods really look great.


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Foto Christine Sparks

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