Women With Stories To Tell

Many of my clients are over 40. A significant portion of them are wonderful, strong middle-aged women.

Psy-copy® strategist Sue Moore discusses ‘midlife women’ in her captivating piece on copywriting psychology, aptly named the Ink Tank.

Sue has curated a great list of names for this extraordinary group.

Some of her notable mentions include:

  • Midlifers or Midlife women
  • Gen X or Boomers
  • GenM
  • The Menoposse
  • Grown Gals
  • Granfluencers
  • Elders
  • Second-halfers
  • Middlescents
  • Queenagers
  • Empty Nesters
  • Returners
  • Silver Splitters

I’d like to add the following:

  • Mature Women
  • Women of a Certain Age
  • Women of the World
  • Women with Stories to Tell
  • Women in Their Prime
  • Women at the Height of Their Powers
  • Women with Wisdom and Experience
  • Women Who Are Coming Into Their Own
  • Women Who Are Finding Their Voice
  • Women Who Are Living Their Best Lives
  • Women in Their Forties and Fifties/Sixties
  • Women at Midlife

And these more creative and playful terms:

  • Midlife Mavens
  • Midlife Marvels
  • Midlife Mavericks
  • Midlife Bloomers
  • Primte Time Ladies
  • Silver Sirens
  • Seasoned Sisters
  • Wise Women
  • Golden Goddesses
  • Silver Foxes
  • Radiant Renewers
  • The Second Act Sisters

    Of course, the best term to use is the one that resonates most with the individual and is expressed with the utmost respect.

    Which term speaks to you or your experience best?

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    Foto Christine Sparks

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