Words Are Boring

As business owners, we know that words are important when it comes to marketing our services and products.

But visuals can be just as important, if not more so.

If we use visuals rather than words to explain our business or concepts to our audience, we’ll find that our audience is more likely to remember our brand and what we have to offer.

As Elliott Aleksander says, “Visuals are processed 60,000 times faster than words”.

Here are two examples of his work to prove this:

1. “You fail when you don’t even try …”

You fail when you don't even try

2. “Small steps forward …

Small steps forward

 

(Don’t I always say that you’ll improve your language skills by taking small steps every day? That’s why I send you these Sparks on a regular basis.)

Take a closer look at some of Elliott’s work here or follow Elliott on Instagram for more inspiration.

So what do you think? Are you as impressed as I am?

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Foto Christine Sparks

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