The phrase that replaces “ASAP” – and actually works
“ASAP” shows up in emails, Slack messages and meeting notes every day.
It also has a downside: it can make people feel pressured.
When people feel pressured, they often slow down, push back or deprioritise the request.
Try this instead:
“Whenever you get a chance, ideally today.“
The message stays clear. The urgency is still there. But it sounds like a request, not an order.
That small shift matters, especially when you’re working across teams, companies or cultures. “ASAP” can sound stressful. The alternative gives context without creating tension.
A simple test:
The next time you need something quickly, write:
“Whenever you get a chance, ideally today.“
See what comes back.
💬 Do you have a phrase you use instead of “ASAP”?


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