Do People Need a White Leather Wallet?

In his book This Is Marketing, Seth Godin writes: 

“1. People don’t need a wallet. They might want one, but that’s different.

2. People might decide that they want a white leather wallet, but they don’t want it because it’s white or because it’s leather; they want it because of how it will make them feel. That’s what they’re buying: a feeling, not a wallet. Identify that feeling before you spend time making a wallet.”

Something to think about today!